Francis David
Learning Design Architect
Fundamental Analysis — Video Script
Project Overview
Designing a structured video script to introduce the fundamentals of financial analysis in a clear, guided manner for learners new to the domain.
The script supports concept-building and reflection, preparing learners to engage with deeper analysis and applied financial decision-making in later learning experiences.
Script Design Focus
The script is written for spoken-first delivery, with emphasis on clarity, pacing, and conceptual flow. Financial concepts are introduced progressively, allowing learners to follow relationships between ideas rather than memorising definitions in isolation.
Narration is designed to guide understanding while leaving space for visuals and instructional layering during production.
Client Context
Learners entering finance-related programs often struggle to connect financial terms with underlying purpose and meaning. Explanations are frequently dense or example-heavy without sufficient conceptual grounding.
The client needed a video script that could establish foundational understanding before learners encountered tools, calculations, or applied analysis.
What this asset is (and isn’t)
It is a video narration script, not a finished video.
It defines instructional flow and explanatory emphasis.
It supports visual and interactive layering during production.
- It is not a simulation, assessment, or full course module.
Design Approach
The script is organised into short, concept-focused segments, each building on the previous one. Key ideas are reinforced through reflection prompts and explanatory transitions rather than repetition.
Language is intentionally learner-friendly, avoiding jargon overload while preserving conceptual accuracy. Timing cues support smooth delivery without rushing complex ideas.
Key Components
- Spoken-first instructional narration
- Clear conceptual sequencing
- Reflection-oriented prompts embedded in narration
- Timing guidance for delivery
- Visual handoff cues for production alignment
Role & Contribution
I designed the complete video script, including narrative structure, instructional sequencing, and explanatory emphasis.
The work focused on translating abstract financial concepts into a coherent spoken learning experience suitable for early-stage learners.
Outcome
The script provides a strong instructional foundation for producing a foundational finance video that prioritises understanding over surface familiarity.
It supports smoother learner progression into applied financial analysis content.
Reflection
This work highlights the value of well-structured video scripting as an instructional tool—not just a production step—when introducing complex analytical domains.
Description
Personal Portfolio
Foundational video script introducing core concepts of Fundamental Analysis.